The elements that add up so that a site can rank in the first page in Google still remain a mystery to many website owners. This has led many to spend their dollars to either buy organic traffic or optimize their videos. One of the factors that make you appear among the first 10 SERPs is backlink. It has been in use for long and is a great way that can make you grow organic traffic in your site.
Though Google has used it for years as one of the SEO tactics used in ranking, you have to be very careful when using it else you may get penalized by Google. Backlinks are useful in various search engines in determining how reliable and trustworthy a website is. Typically, the more the links pointing to your website, the higher the probability of ranking in the search engine because it is considered credible.
When many noticed the usefulness of backlinks in ranking, they used dubious means in acquiring the ranks. Nevertheless, Google didn’t take long before noticing the manipulation thus hiking up their strategy and making it more serious. There are no more shoddy link-building strategies. This means if you can use clean and valid ways to do your links, you can boost your credibility and ranking. But what makes quality backlinks?
Components of Quality Backlinks
Authority of the domain – You must get a backlink from a site that has the authority and is more reliable. The more authority a site has, the more relevant your backlink will be.
The relevance – Don’t get a link to your content from sites that are irrelevant. This could be one of the reasons why some sites get penalized in Google for using irrelevant links.
Using nofollow links – These are important in avoiding spamming in your site. It can be good if you can strike a balance between nofollow and dofollow backlinks.
Using natural links – Left with Google, any unnatural link goes against its guidelines. Links should always appear naturally in the content.
Linking keywords that are in the URL of the page.