Marketing a product or a service can be a very different experience. While products are tangible and can be seen, touched, and demonstrated, services are intangible and require a different approach. Marketing a service-based business like a product-based business can lead to disappointment.
When marketing products, you have the opportunity to show and demonstrate how the product works, its features, and the benefits it can deliver. For example, if you’re promoting a pen, you can show the pen’s lid feature and the benefit of preventing ink from getting all over yourself. You can also show the pen lid’s clip feature and how it can be attached to papers, notebooks, or clothes. Another feature of the pen lid is the holes in the top, which is a safety feature to prevent suffocation in case the lid is accidentally or purposely swallowed.
On the other hand, when marketing services, the focus is on the end state, benefits, outcomes, and results that the customer will experience after working with you. The key is to highlight the current pain or dissatisfaction that the customer is experiencing and then paint a picture of how they will be so much better after working with you.
Another important aspect of digital marketing is understanding the differences between B2B and B2C marketing. B2B stands for business to business, where your main customers or clients are other businesses. B2C stands for business to consumer, where your main customers are regular everyday people. The way you market your business, service, or product will depend on whether you are selling to businesses or consumers.
In B2B marketing, the focus is on building relationships, while in B2C marketing, the focus is on emotional appeal. B2B marketing also tends to be more data-driven and relies heavily on case studies and testimonials, while B2C marketing relies more on storytelling and emotional appeal.
In conclusion, understanding the difference between marketing products and services, and knowing the distinction between B2B and B2C marketing is crucial for becoming a true expert in digital marketing. By understanding these differences, you will be able to tailor your marketing strategies and reach your target audience effectively.