2019 is about being creative and adaptive to the new technology and concepts that are going to dominate the digital marketing landscape. In fact, if you look at it, the changes have already started occurring around us. The internet of things and artificial intelligence are now a reality and these are going to affect our lives in multiple ways. However, the question right now is – as a website owner, what are the ways or new opportunities to grow your business online in 2019.

Here are 10 things to consider in your online marketing endeavors moving forward:

1.Do Your SEO Right

The internet marketing gurus have stressed it enough number of times, and our thoughts are no different. The first thing you need is a good search engine strategy. Find out the right keywords, create content around the keywords, on-site SEO, off-site SEO – mix everything together in the right amount and you will be ready with a solid foundation.

Your content strategy defines your idea’s longevity. A solid content strategy will have a mix of original articles, infographics, viral videos, thoughtful tutorials and other useful documents. When you create content that solves people’s problem, you earn respect, credibility and a chance to be popular. In 2019, aim to solve people’s problems because they have a lot of those.

2. Content will Still Be the King

Your content strategy defines your idea’s longevity. A solid content strategy will have a mix of original articles, infographics, viral videos, thoughtful tutorials and other useful documents. When you create content that solves people’s problem, you earn respect, credibility and a chance to be popular. In 2019, aim to solve people’s problems because they have a lot of those.

3. Social Media Marketing

The popularity of Social Media marketing can be inferred from the fact that companies around the world are now listing Social Media Manager profiles on their portals and paying hefty amounts of money to the right people. Moreover, social media has changed the way we use internet. And for marketers, social media is a way to laser target their potential clients. In 2019, use advanced tools to find the people who will be interested in your website or product and lure them with the right solutions. Remember, Right Solutions = money *cha-ching*!

4. Search Engine Listing

A lot of new website owners underestimate using the search engine’s official consoles for monitoring their websites. 2019 is going to be about a lot of competition and getting into search results is going to be hard. Thus, we suggest signing up on Google Webmaster and Bing Webmaster platforms to keep an eye on your website performance. These tools show you what is working for you and what needs improvement. Also, submit your website and sitemap to other search engines so that you are listed on them.

5. Focus on Branding

Corporates spend millions of dollars on Branding because they know the difference branding can make. But, since you are not a corporate and cannot spend millions, we would recommend starting with the smaller changes. To begin with, fix a logo and its colors. Use the same Logo on your website, social media and elsewhere. Let the people recognize your website from the colors and logo. This will earn credibility and a loyal user base for your website or product.

6.Guest Post on Authority Websites

It started a couple of years back and it will continue in 2019 – authority building in Google. A huge parameter that Google considers while placing a website in search results is the website’s authority. In 2019, build that authority by guest posting on big websites. Big websites have a certain authority and influence on search results and when the search engine’s find your website on these authority websites, they pass on some of that authority to you. Now, this authority keeps on growing as more and more big websites keep on mentioning you.

7. Press Releases Can Improve Authority as Well

If you have never done a press release in the past, we bet you are pretty much clueless about how this thing works. A press release is a notable piece of news or incident that revolves around your product or niche of product. The idea is to slip your website link in the press release and then distribute the press release to top websites who are hungry for breaking news. These news websites will eventually pick your news from the press release distribution services and publish your link. Do you see the authority flowing in?

8. Google Local Business for Local Targeting

Google My Business is a hot platform right now and if your product can target a local audience, you need GMB in your strategy. You need to start by registering your business on Google My Business. Once done, you need to adopt a strategy to make it stronger, get more reviews from the people on your listing and add some images of the place so it looks legit and gets strong.

9. PPC and Other Traffic Sources

Internet is a wonderful place and it can teach you a lot of things. As a website owner, you need to learn how to use PPC (pay per click) to get clicks and traffic for almost free. Or, you can buy internet traffic. These methods are safe, creative and help you achieve your goals faster than any other strategy.

10. Participate in Forums

Get in touch with people who are looking to get their problems solved. If your product or service can solve their problem, approach them and tell them about it. Keep the communication friendly and not sales-ey. Tell them about your website and your credibility. Give them a reason to invest in you. BUT how do you do it? Where do you find people in trouble? Answer is FORUMS. Internet is filled with forums in every niche. You need to find out a few that suit your services and start being an active (and helpful) member on it. The word about ‘how awesome your service is’ will spread soon.